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UX DESIGN

Good UX isn’t about making something look nice but rather making sure people don’t have to fight the product to use it. My process starts with understanding where users feel friction or confusion, and then asking why those moments exist in the first place. From there, I move into user research, wireframing, and mapping out flows to later test these ideas, refine its structure, and shape the interactions until they feel natural and easy to move through.

 

Below is an example of this process applied in a conceptual redesign of the Fable app where I focused on improving navigation, accessibility, and the flow of the discussion space. The visuals that follow show how research, ideation, testing, and refinement came together to address real user pain points and create a more thoughtful, user-centered experience.

Time: 2 weeks  Tools: Figma, Adobe Fresco, Jotform

UX DESIGN

Good UX isn’t about making something look nice but rather making sure people don’t have to fight the product to use it. My process starts with understanding where users feel friction or confusion, and then asking why those moments exist in the first place. From there, I move into user research, wireframing, and mapping out flows to later test these ideas, refine its structure, and shape the interactions until they feel natural and easy to move through.

 

Below is an example of this process applied in a conceptual redesign of the Fable app where I focused on improving navigation, accessibility, and the flow of the discussion space. The visuals that follow show how research, ideation, testing, and refinement came together to address real user pain points and create a more thoughtful, user-centered experience.

Time: 2 weeks

 

Tools: Figma, Adobe Fresco, Jotform

I surveyed a group of (12) peers/book club members and scoured through the first hundred Apple 1-star reviews to discover the top three pain points I wanted to focus on.

 

After ideation, the result was an improved Interface, the warmth of a bookstore the users felt was lacking, and a decluttered club lobby, creating discussion spaces with smooth, slack-style threads. A spoiler-free feature was also added to the discussions.

Now, everyone can talk in the same thread, and a quick toggle lets users set their chapter before posting so comments are filtered for those still catching up.

 

Usability testing with 5 members showed smoother navigation and high satisfaction with the spoiler toggle. One pain point remained with tab discovery, which I corrected with clearer labeling.

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Before
= Endless scrolling, Clutter, Spoilers.

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Before
= Endless scrolling, Clutter, Spoilers.

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After
= Warm UI, Decluttered, Spoiler-free content.

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ChatGPT Image Aug 7, 2025 at 09_21_00 AM_edited.jpg

BRANDING 

Sticker Mockup.png
ChatGPT Image Aug 7, 2025 at 09_21_00 AM_edited.jpg

CONTENT

Phone-Mockup-15-Pro-Social-Media-Post-1080-x-1080.png
ChatGPT Image Aug 7, 2025 at 09_21_00 AM_edited.jpg

WEB DESIGN

laptop-mockup-pro-16-2021-display-xdr-tablet-11,9-avelina-studio_edited.png
ChatGPT Image Aug 7, 2025 at 09_21_00 AM_edited.jpg

CONTENT

Phone-Mockup-15-Pro-Social-Media-Post-1080-x-1080.png
ChatGPT Image Aug 7, 2025 at 09_21_00 AM_edited.jpg

WEB DESIGN

laptop-mockup-pro-16-2021-display-xdr-tablet-11,9-avelina-studio_edited.png
ChatGPT Image Aug 7, 2025 at 09_21_00 AM_edited.jpg

BRANDING 

Sticker Mockup.png
ChatGPT Image Aug 7, 2025 at 09_21_00 AM_edited.jpg

CONTENT

Phone-Mockup-15-Pro-Social-Media-Post-1080-x-1080.png
ChatGPT Image Aug 7, 2025 at 09_21_00 AM_edited.jpg

WEB DESIGN

laptop-mockup-pro-16-2021-display-xdr-tablet-11,9-avelina-studio_edited.png
ChatGPT Image Aug 7, 2025 at 09_21_00 AM_edited.jpg

BRANDING 

Sticker Mockup.png

Let's Connect!

53-533498_linkedin-logo-png-linkedin-white-logo-png-clipart_edited.png
ChatGPT Image Jul 30, 2025 at 03_51_00 AM.png

Built with care and caffeine 🤍

© 2025 by Veronica Little

Let's Connect!

53-533498_linkedin-logo-png-linkedin-white-logo-png-clipart_edited.png
ChatGPT Image Jul 30, 2025 at 03_51_00 AM.png

Built with care and caffeine 🤍

© 2025 by Veronica Little

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