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BRANDING
Featured is a collection of real and conceptual projects. Some started as design prompts, like creating a whimsical children’s book logo that captures magic and mystery (Little Lantern). Others began from scratch, like with Pikaji, where I handled everything from business strategy, to brand identity, and label design. I’ve also worked on branded content and a podcast logo during my summer internship with The Evie Effect, where I created assets that connected directly to real audiences.
Tools: Adobe Fresco, Pinterest, Adobe Illustrator, Photoshop
Concept packaging project. The goal was to keep it playful and modern while making the product stand out with bright, simple design.
Real-world project. I created the full brand Identity, logo and label design for Pikaji, a local family hot sauce brand. The look is bold, earthy, and South American–inspired to match the natural, vegan recipes.
Concept packaging project. The goal was to keep it playful and modern while making the product stand out with bright, simple design.
Real-world project. I created the full brand Identity, logo and label design for Pikaji, a local family hot sauce brand. The look is bold, earthy, and South American–inspired to match the natural, vegan recipes.
Concept packaging project. The goal was to keep it playful and modern while making the product stand out with bright, simple design.
Conceptual logo design for a vintage shop. The quirky bird character and soft palette were meant to feel approachable and fun.
This was a concept I created for a children’s book publishing logo. I wanted it to feel magical and full of story. It’s something I’d like to refine later, and who knows? Maybe I’ll even use it if I self-publish my own work one day.
Conceptual logo design for a vintage shop. The quirky bird character and soft palette were meant to feel approachable and fun.
This was a concept I created for a children’s book publishing logo. I wanted it to feel magical and full of story. It’s something I’d like to refine later, and who knows? Maybe I’ll even use it if I self-publish my own work one day.
Conceptual logo design for a vintage shop. The quirky bird character and soft palette were meant to feel approachable and fun.
I created a Podcast logo for The Evie Effect during my internship. It integrates their existing brand mark with a microphone. The leaf-like shapes branching outward feel like a representation of real voices being heard and shared.
This is a sticker series designed to spread mental health messages in a simple, approachable way. Used as shareable assets for events and social content.
I created this Podcast logo created for The Evie Effect during my internship. It integrates their existing brand mark with a microphone. The leaf-like shapes branching outward feel like a representation of real voices being heard and shared.
Sticker series designed to spread mental health messages in a simple, approachable way. Used as shareable assets for events and social content.
This is a sticker series designed to spread mental health messages in a simple, approachable way. Used as shareable assets for events and social content.
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WEB DESIGN
UX DESIGN
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WEB DESIGN
UX DESIGN
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WEB DESIGN
UX DESIGN
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Built with care and caffeine 🤍
© 2025 by Veronica Little
Let's Connect!
Built with care and caffeine 🤍
© 2025 by Veronica Little
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